Digital marketing for small business owners
Are you a small business owner feeling overwhelmed and frustrated by the daunting task of developing and executing a digital marketing plan? Don’t worry, you’re not alone. I understand the challenges you face as you juggle multiple responsibilities, and the thought of adding one more task to your already overflowing to-do list can be overwhelming.
You know that relying solely on word of mouth won’t sustain your business forever. You need a consistent flow of leads to keep growing, but you simply don’t have the time or know-how to navigate the complex world of online marketing. That’s where I come in.
Take a deep breath and leave the digital marketing burden to me. Let’s work together to pave the way for your business success in the online world.
My expertise & services
For the small business owner who has neither the time nor resources to execute on a marketing plan, I offer these three primary services. While I have the knowledge and ability to conduct several other services, I believe it’s better to focus on 3 main areas of expertise to provide the best results.
Website & Landing Page Design
All of my sites are built in WordPress CMS on the Divi framework because it offers massive flexibility, unlimited design posibilities, and excellent SEO potential. Whether it’s a multi-page e-commerce site or a long-form landing page, Ive got a solution that will be both beautiful and functional.
google business profile
A critical piece to your online presence is having a well-maintained GBP or Google Business Profile. There are certain criteria that Google looks at when ranking GBPs in the SERP and on Maps. If you haven’t claimed your GBP yet, I can claim it and manage it for you.
Search Engine Optimization
SEO or Search Engine Optimization is the process of improving specific ranking factors on a website so that it shows up for specific keywords on the SERP (Search Engine Results Page). There are many factors that affect SEO, but one of them is a technique that I use for finding and implementing keywords into content so that you have a good chance of ranking. I want to get your site found!
Additional services
I won’t focus on these 3 areas of digital marketing, but I do offer them as services or as consulting services should you care to handle things yourself. I have a lot of knowledge and experience in email marketing, but my partner will handle the social media marketing strategies since that’s not really my area of expertise.
Branding & strategy
Your brand is more than just a logo. It’s how consumers think of your business when the name is mentioned. Yes, the logo and colors, and feel of the site are all important, but what do people expect from your business when they engage with it? What is your business’ role in the community? There are many more questions that we’ll explore together in a strategy session.
Email Marketing
Email marketing is still one of the most effective forms of marketing. It has been estimated that the ROI for email marketing is 4600%! From subject lines that grab attention to list maintenance to A/B split-testing to automations, I’ve done it all in my career. My goal will be to set you up with everything you need to have succesful campaign launches and to help you optimize your results
Social Media strategy
Finding it hard to get traction on Facebook, Instagram, or TikTok? My partner has been using these methods for 8+ years and has found good success with them. Remember, social media is supposed to be social! It’s all about relationships with real people, so be a real person! Let us strategize with you and help you get your social media accounts back on track and gaining traction in the right metrics.
My consulting process
Audit
The first step in the process is always to run a site audit on all pages of your existing website (if you have one), review your rankings in the SERP, check your Google Business Profile, and audit your overall web presence. My findings will then be compiled into a report which I will review with you via Zoom along with recommendations that will give your business more exposure and generate more leads.
Interview
This is where I will act as your consultant, showing you what I’ve found, pointing out areas in need of improvement, and making recommendations based on your specific business. Although I offer full service digital marketing, not every service will be beneficial for your situation. There is no “one size fits all” solution for my clients. That’s why I’ll be asking you lots of questions.
Implement
This is where the rubber meets the road. After we’ve decided on the right solutions for you and signed a contract, I’ll get to work on whatever services we’ve agreed to. In general, I try to have website builds done in 30 days. That’s why I’ll be in contact with you frequently to gather content, images, other assets, and feedback for your new online presence.
Analyze
I’m a creative person, but I’m also an experienced analyst. A nice shiny website is great, but it’s important to be able to gather data, parse it, compile it, and make that data understandable to the clients. All of my clients’ websites and email campaigns will be data collected and analyzed monthly so recommendations and tweaks can be made. The fine-tuning process never ends in digital marketing.
Beautiful Responsive websites
built for mobile & desktop
A website should not only aethetically pleasing, but it should be functional on mobile devices. All of my websites will be well built and pleasing to the eye, but will also be fully mobile functioning. More than 60% of web search traffic comes from mobile, so a responsive website is a requirement in order to engage the majority of users.
Ready to Brand Yourself and Find More Clients?
Let's start a conversation and discuss your goals connect with mesee my workIf half of small businesses will fail by year five, we have to do a better job of providing small business owners with what they need to succeed. I believe in providing them with the tools that will help them focus on their strengths, brand themselves properly, and blast that branding out to their communities at an affordable price. Small business owners provide something that big corporations could never provide (and don’t care about providing) – a personal connection with the customer.