DIGITAL MARKETING SERVICES FOR SMALL BUSINESS OWNERS
Get access to the marketing services you need without over-extending yourself financially. Let us help you leverage your greatest assets as a small business owner and reach the right audience.
SMALL BUSINESS CHALLENGES ARE REAL!
Digital Marketing For Small Businesses
Small business owners are the lifeblood of this country’s economy, but finding the time and financial resources to devote to marketing is difficult. Marketing agency fees can get expensive with website build costs soaring anywhere from $5,000-$100,000, depending on the work that needs to be done! SEO services can range from $5,000-$20,000 per month depending on the size of the account and services required.
For a medium or large-scale business, this is a reasonable cost, but for most small business owners, it’s out of the question. Relying on word of mouth and social media isn’t necessarily a lasting solution. At some point, the well can run dry. That’s why I started a digital marketing business that is dedicated to helping small business owners…because I am one.
Small businesses can’t compete with big box stores in pricing, advertising, or reach, but they have something that giant retailers will never have – a personal story and a connection to the community. Let’s tap into that and find the right audience online!
HOW WE CAN HELP
Our approach is simple: the secret to a small business owner’s digital success is not in targeting a mass audience with spray and pray advertising, it’s in knowing who you serve in your community and then using niched-down methods to reach the right audience.
Small businesses owners that succeed know that their advantage is in their relationships with community members. To a big-box retailer, a customer is just a number. To a local business owner, a customer is a friend.
We use three tools to help us tell your story as a business owner and highlight your connection to the local community and your efforts to contribute to it: Websites, Reputation Management, & Local SEO.
WHAT WE OFFER
Wordpress Website Builds
Your website is not only an opportunity to brand your business, but to explain who you are, what your business solves for potential clients, and your connection to the local community. A website should tell a story and take users on a journey.
At the same time, as a small business owner, you should not have to pay $2,500 or more to have a new website built, plus ongoing monthly costs. That’s where a SaaS model comes in. It makes it easy to afford each month, but also gives you ownership of your site.
Reputation Management
Reputation Management means that we will build a Google Business Profile (GBP) for you if you don’t have one, nurture that GBP, request reviews from your customers, and add new citations to other business listing sites.
These citations, especially a Google Business Profile are powerful because they not only link directly to your website, but the citations themselves can show up very high on page one of the SERP (Search Engine Results Page), giving you another way to generate leads.
Search Engine Optimization
Search Engine Optimization (SEO) is the discipline of optimizing a website to show up on the Search Engine Results Page (SERP). There are many ranking factors involved, including technical SEO, on-page SEO, and off-page SEO.
By optimizing your website for local SEO, you’ll have a much better chance of showing up high in the organic search results when someone searches for a local service near them. This is a long-term strategy, but will eventually pay off in a big way.
WHY WE OFFER IT
Our goal as a digital marketing business is to perform work for our clients that helps move the needle forward. Not all forms of digital marketing are helpful for every client. For example, for small local business owners, paid media may not be the best use of marketing budget dollars…at least not right away.
The reason why people want to support small business owners is because there’s a personal connection that the big guys don’t have and don’t necessarily care about. That glaring weakness on the part of big retailers is exactly the gap we want to fill.
Our three offerings above, in addition to social media marketing, are exactly how we are going to tighten that collective thread between your business and the community you serve.
If half of small businesses will fail by year five, we have to do a better job of providing small business owners with what they need to succeed. I believe in providing them with the tools that will help them focus on their strengths, brand themselves properly, and blast that branding out to their communities at an affordable price. Small business owners provide something that big corporations could never provide (and don’t care about providing) – a personal connection with the customer.