DIGITAL MARKETING SERVICES
WORDPRESS WEBSITE DESIGN
Your website, as a small business owner, should not only provide business information (and hopefully generate leads), but should tell the story of you and your business – which is actually your brand. You want your website to take the users on a journey and show them how what you have to offer is what they’ve been looking for while simultaneously building an emotional connection with them.
A mistake that a lot of business owners make is that they try to be too formal with their website and end up sacrificing the human element in order to appear more professional. Our philosophy is to leave the cold, sterile design and content to the big businesses. We want to connect you and your business to the people in your community that you have the opportunity to serve everyday.
REPUTATION MANAGEMENT
Reputation management is exactly what it says. Your online reputation will be scattered throughout many different sites on the internet, from Google Business Profiles to Bing Places for Business to Yelp!, Yellow Pages, and so many more. In order to protect your reputation, you need to stay on top of these listings.
Our goal is to help you get as many 5 star reviews as possible and to make sure that every review is replied to. Additionally, we want to add new citations on the potentially hundreds of business listing/review sites. This will maximize your business profile rankings, and ultimately, your online reach.
SEARCH ENGINE OPTIMIZATION
SEO has turned into a buzz-word lately, even being used in cases where a site is not actually a search engine. That doesn’t, however, diminish the fact that SEO is criticallly important to a good digital marketing campaign. As an online discipline, SEO requires broad knowledge, great skill, and lots of patience. It is truly an ongoing and iterative process.
We follow a standard framework when creating your SEO strategy starting with a clear picture of your current digital portfolio as well as an understanding of who your clients are. We employ technical, on-page, and off-page best practices when executing our SEO plan, but we always try to think forward. SEO and technology in general are always changing and in order to rank well in the SERP, we want to get ahead of trends, if possible.
